Dick Martin – Medium

Dick Martin
in
Beyond Buzz

Three Years In

What have we learned from the COVID crisis?

4 min readMar 11, 2023

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Three Years In

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Dick Martin
in
Beyond Buzz

In Defense of Spinning

How to practice PR without losing your soul.

3 min readAug 31, 2022

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In Defense of Spinning

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Dick Martin
in
Beyond Buzz

Communication in the Time of COVID

Lessons drawn from two years in self-quarantine

3 min readAug 24, 2022

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Communication in the Time of COVID

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Dick Martin
in
Beyond Buzz

The Made Up Mind

Nothing is harder to change. But if you must, here’s how to go about it.

3 min readAug 19, 2022

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The Made Up Mind

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Dick Martin
in
Beyond Buzz

The Hidden Plague

And what we must do about it.

3 min readAug 15, 2022

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Dick Martin
in
Beyond Buzz

Flimflamming Along

Seven (7) Stops on The Truthiness Express.

2 min readAug 2, 2022

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Dick Martin
in
Beyond Buzz

Corporate Hypocrisy

Why and how to avoid it.

3 min readJun 27, 2022

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Corporate Hypocrisy

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Dick Martin
in
Beyond Buzz

2022 — The Year of Corporate Sinkholes

Why the coming year will be dangerous for most big brands.

2 min readJan 3, 2022

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2022 — The Year of Corporate Sinkholes

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Dick Martin
in
Beyond Buzz

It’s not too soon to ask, “What’s next?”

Three steps to take as you emerge from COVID-19 Hell.

3 min readNov 15, 2021

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It’s not too soon to ask, “What’s next?”

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Dick Martin
in
Beyond Buzz

Trivestiture Lessons

Five lessons the folks at GE may want to keep in mind.

2 min readNov 9, 2021

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Dick Martin

Dick Martin

I write about marketing, public relations and brand management. In another life, I was chief communications officer of AT&T Corp.

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